On Pack

With such a wide variety of on-pack mechanics it's not whether you should run a promotional contest but which type to choose. With over a decade of experience advising brands our account team is perfectly placed to lend all the advice you need. Just some of the mechanics include...

Text to Win - Drive a response, capture data and initiate communication with your customers with a Text to Win. There are a variety of mechanics but one of the most effective is the unique reference. Each product contains a unique reference code (under the bottle top, inside the wrapper, on a peel & reveal sticker). A selection of prizes, from free product, to an iPod, a Car or Million Pounds are assigned to certain reference codes. All the customer has to do is text in their unique code to find out if they’re a winner. Of course they have to

Scratch Card - Offer customers the chance to win a range of prizes, discounts and free product with a scratch card promotion. Given away with purchase the cards can be used as incentive to buy.

Coupon - A straight forward incentive. Place money-off coupons on pack, which are redeemable with a future purchase. For a fixed fee, usually a much reduce percentage of the overall offer. We take the risk and pay for all redemptions during your promotion, irrespective of the total response.