The Works £260,000 Valentines promotion

The Work’s bookshop gave customers £260,000 reasons to buy their Valentines gifts with a Love Story Promotion. Anyone visiting the store in the build up to Valentines was given the chance to win £5,000 a week for a year.

For the chance to win customers completed an in store registration form. They were given a list of 12 all-time great love stories and invited to select their six of he best.

If the customers six matched that of the judging panel they would have walked away with £5,000 a week for a year! The promotion, run in over 200 stores throughout the UK was a great traffic driver and produced thousands of entries, capturing valuable customer data.