£100,000 Swiftcover instant win online promotion

Briefed with the aim of creating a strong incentive to lure potential customers to the swiftcover.com website WorldWide provided a £100,000 reasons.

The feature match game, which is promoted online and includes a viral element offers potential customers the chance to win £100,000 by selecting their favourite car colours.

Finding out instantly if they have won customers are offered a second attempt in return for providing a selection of friends email addresses. The friends receive an email inviting them to come and win £100,000 and the player takes another go.

In addition to the £100,000 prize there is a £25 discount to anyone purchasing their insurance from swiftcover after playing the game.