News story

Galleria Shopping Centre and Brayley Honda

Dec 12, 2019 4:04:01 PM

The Galleria Shopping Centre and Brayley Honda who have combined to offer shoppers at the Hertfordshire Outlet Centre the chance to win a new Honda CR-Z hybrid sports car worth £16,000. 
In two month at the outlet centre in Hatfield Brayley generated over 8,000 responses to the grid reference competition. All entrants had to do was guess the location of the hidden cars on the grid by marking three positions on the entry forms. 

Designed with data capture in mind, the forms provided valuable contact details for over 8,000 new leads! 

The entries were checked and it was revealed that one entrant had successfully matched the location on the grid. 

Lucky shopper Wayne Langton was about the incredible win and invited to the dealership to collect his amazing new car.

Wayne went on to explain that it was his girlfriend who had persuaded him to enter as they were out on a shopping trip celebrating the news that they were expecting a baby. 

Wayne said "I've never won anything in my life. It couldnt have come at a better time, we are so lucky!" 

Congratulations to them and Brayley and The Galleria for a fantastic marketing promotion.

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