News story

Saab leverage Wales Open Golf Sponsorship

Dec 12, 2019 3:57:43 PM

Car manufacturer Saab, sponsors of the Saab Wales Open put a tantalising prize up for grabs during the PGA Tour event at the Celtic Manor resort last week.  The £35,000 Saab 9-5 model, which was seen floating on a lake near the hole during the event was available to the first Tour Professional who achieved a hole in one on the 160-yard 13th.

Although they were the official tournament sponsors Saab’s clever us of the hole in one prize created additional media coverage to reinforce their brand’s association with the event.  Placing a Saab 9-5 on a floating pontoon in the middle of the lake next to the 13th hole secured plenty of additional TV coverage.

Additional media coverage was also received when 29-year Scottish Professional Elliot Saltman, having shot a hole-in-one during the first round on Thursday, went on to achieve the same feat again during the final round.  Unfortunately for Elliot both holes-in-one were on the 211-yard 17th hole, four holes too late to win the new car.  None the less much of the press coverage about Elliot’s achievement included missing out on the Saab, more precious column inches!

Talking to the BBC Saltman confessed not to be too disappointed at missing out on the new Saab. He picked up £29,000 in prize money for his achievement at the event along with two magnums of Champagne and a complimentary night in the presidential suite at the Celtic Manor resort.

WorldWide Special Risks provide prize coverage for professional tournaments as well as amateur golf days. We also have a range of sporting contests that allow players and fans the chance to win great prizes.  Rugby 6 Nations sponsors Ulster Bank offered their customers the chance to kick for a €250,000 mortgage as just one example.

If you are a sponsor and looking to make the most out of your new deal, talk to us for a range of exciting concepts. Prize insurance means that for a fixed cost you can offer prizes well beyond your budget.

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