News story

The Mirror Scratch Card

Dec 12, 2019 4:02:28 PM

Newspaper the Daily Mirror ran their own version of the popular TV game show Who Wants to be a Millionaire offering readers the chance to win prizes up to £1,000,000!

Just like the TV show readers were given the opportunity to win prizes up to One Million Pounds! With a potential prize fund that was larger than their marketing budget, the Mirror chose to limit their liability to a lower fixed cost using our promotional insurance.

For an insurance fee WorldWide took on the payment of the prize fund and with it the risk that more readers would strike lucky than were expected. The Mirror were then able to pay out all of the prizes with a smile on their faces!

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