News story

Uncle Ben’s Gold Bar Safe Crack

Dec 12, 2019 4:05:13 PM

Uncle Bens Rice gave customers in London’s Leicester Square 20,000 reasons to sample their product.  The safe crack promotion was rolled out at London’s premier location to help promote the brand.

Shoppers were given the chance to win one of three £20,000 gold bars on offer by cracking the 4-digit safe code during the one day event.  Product samples were handed out to the crowds throughout the event, where almost 2,000 people attempted to win the Gold Bars.  In fact at the end of the day, one lucky contestant was selected at random and awarded a gold bar as a guaranteed prize.

Pre-event press releases ensured great media interest providing pre and post event publicity for the brand.  WorldWide’s services included prize insurance for multiple winners of the gold bar and provision of the touch screen safe, which was used to great effect during the promotion.

Security guards were of course in attendance to protect the real gold on display in the glass safe cubical.  It was, as you may expect resting safely on a bed of rice!

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