Prize Indemnity Insurance

Worldwide Special Risks range of prize insurance range of Direct Marketing Promotions are a proven method of increasing the response rates of a direct marketing campaign.

Whether it’s traditional print mailer or e-mail campaign our promotional solutions will increase your response rates and lower cost per acquisition.

You really can offer prizes up to £1,000,000 for as little as a penny a mailer thanks to our range of insured direct marketing promotions.

The most common mechanic involves apply a unique symbol or code to each mailer. When they are sent out prizes are assigned to one or more “Winning Codes”. If the recipient of the winning codes fulfills the redemption criteria they are a winner.

You set the criteria for response, for example visiting a retail location, contacting a call centre for information or a quotation, registering on a website.

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Case study

Direct Marketing Promotional Insurance

Direct Mail Fundraising – CLIC Sargent Direct Marketing is a popular activity for Charities and Fundraisers, an excellent way to engage with new & existing contacts and of course raise valuable funds. 

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