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Kraft Finland run 56 days Magic Moment promotion

Confectionery giant Kraft foods wanted to reward their loyal customers with a prize competition in Finland.

Kraft customers were asked to redeem their purchase details (Date, Time and Location) online any time they purchased a product from a participating retailer.

For each day of the 56 day promotional period ‘Winning Moments’were selected. 4100 stores participated in the campaign and each day a time and location was chosen at random.

If a customer’s purchase details matched the pre-selected ‘Winning Moment’ they won a €10,000 holiday.

A large in-store and online marketing presence ensured the promotions dedicated website received 1000’s of customer hits and entries.

Kraft additionally drew a person at random for each day of the promotion to receive an ancillary prize of a suitcase set.

Promotional Insurance from WorldWide Special Risks was used to take on the €560,000 exposure of a 56 daily prizes, for a far reduce and importantly fixed budget.

Contact Us for more information on the promotion or to find out how you can insure a magic moments promotion.

WorldWide Special Risks is Authorised and Regulated by the Financial Services Conduct in the United Kingdom.